The New Dietary Guidelines Finally Got One Thing Right: Protein First

Most people hear “dietary guidelines” and shrug. Cool. Doesn’t affect me.

That’s true… until you realize the guidelines aren’t really written for your grocery cart. They’re written for systems.

School lunch programs. Daycares. Nursing homes. Hospitals. The military. Any place tied to government support tends to follow these rules, because it has to.

So even if you’ve never opened a guideline PDF in your life, there’s a good chance you’ve eaten meals shaped by them.

And that’s why this update matters.

Because the new Dietary Guidelines for Americans are finally moving away from the old “avoid everything” mindset and toward something more practical: eat real food, prioritize protein, and stop pretending everyone can tolerate endless carbs.

What Actually Changed

If you’ve been around nutrition long enough, you’ve seen the old pattern:

  • “Fat is the enemy.”
  • “Protein is fine, but don’t overdo it.”
  • “Carbs should be the base.”
  • “Here’s a pyramid that basically rewards cereal.”

This update flips the emphasis in a way that’s long overdue. According to Don Layman, the biggest shift isn’t just “more protein.” It’s the order of operations:

  1. Calories matter (because obesity is the dominant public health issue)
  2. Protein foods come first
  3. Then fruits and vegetables
  4. Then fats (with a clear tilt toward natural fats)
  5. Then carbs, especially whole grains, but in proportion to your actual energy needs

In other words: stop building your diet on carbs and sprinkling protein on top. Start with protein and build the rest around it.

Why Protein Was Ignored for Decades

This part is simple and kind of uncomfortable: protein got punished because it’s often attached to foods that contain saturated fat and cholesterol.

So instead of asking, “What’s the most nutrient-dense way to feed humans?” the system drifted toward: “What foods can we recommend that keep saturated fat low on paper?”

And that’s how you end up with meals that technically meet guidelines, but don’t build strong bodies.

The reality is that protein foods are where you get the bulk of your nutrients—amino acids, minerals, vitamins—the stuff your body actually uses to repair and function. When you downplay protein, you often lose nutrient density.

Plus, there was never really an incentive to prioritize protein because the RDA was so low that it could be achieved with relatively no effort. Of course, that was never intended to be the target goal.

The Protein RDA Was Never an ‘Optimal’ Target

The protein RDA of 0.8 g/kg/day was never meant to represent optimal health.

It was designed as a minimum survival threshold.

That number comes from nitrogen balance studies conducted decades ago in young, healthy, physically active men—arguably the population that needs the least nutritional support. The goal wasn’t to maximize strength, metabolic health, or long-term resilience. It was simply to identify the lowest intake that prevented deficiency.

Think of it as a basement, not a target.

One major limitation of nitrogen balance research is that it measures protein needs after the body has already adapted to low protein intake. When protein is scarce, the body compensates by dialing down expensive processes like muscle protein turnover and immune function. You can “balance nitrogen” while quietly sacrificing tissue quality, recovery capacity, and metabolic flexibility.

That’s why newer methods like Indicator Amino Acid Oxidation (IAAO) matter. Unlike nitrogen balance, IAAO doesn’t rely on long-term adaptation to low protein diets. It identifies the intake level at which the body stops oxidizing amino acids for fuel, which is an indication that core physiological needs are being met.

When protein needs are assessed this way, the numbers move meaningfully upward.

IAAO research consistently shows that ~1.2 g/kg/day is closer to a true baseline requirement for healthy adults, including older men and women. That’s roughly 50% higher than the RDA, just to meet normal physiological demands without forcing the body into conservation mode.

And once you layer on real-world stressors like exercise, aging, caloric restriction, illness, or metabolic dysfunction, protein needs rise further.

Endurance athletes show requirements closer to 1.4 g/kg (men) or 1.7 g/kg (women), with post-exercise needs potentially reaching 2.6 g/kg. Resistance-trained individuals and bodybuilders often require ~2.2 g/kg/day on non-training days to maintain or build lean mass. These aren’t fringe cases. They’re examples of what happens when muscle tissue is regularly challenged and expected to recover.

That’s why the updated guideline range of 1.2–1.6 g/kg/day represents a philosophical shift.

It’s not asking, “What’s the least protein required to avoid deficiency?”

It’s asking, “What supports function, repair, and resilience in modern adults?”

If your goal is simply to avoid overt deficiency, living near the basement might technically work.

If your goal is to stay strong, lean, metabolically stable, and physically capable as you age?

You don’t build that from the basement.

Why They Leaned on Weight Management Data

A fair pushback to the protein conversation is always the same: “Okay, but where are the long-term outcomes?”

If you want clear, measurable outcomes in a realistic timeframe, weight management research is one of the most useful places to look. You can observe changes in body weight, fat mass, and lean mass over weeks to months, without needing a 20-year follow-up and a mountain of assumptions.

And when you look at controlled trials through that lens, a consistent pattern shows up.

Across many studies, higher protein intake reliably improves at least one meaningful outcome, often several:

  • greater fat loss
  • better overall weight loss
  • improved lean mass preservation
  • better diet adherence for many people

Not because protein is magic, but because protein changes how the system behaves.

Higher protein intakes influence appetite regulation, increase thermogenesis, reduce spontaneous calorie intake, and provide the raw materials needed to maintain muscle tissue during energy stress. In other words, protein improves the odds that weight loss comes from fat instead of muscle.

That’s why professional organizations focused on performance, aging, and clinical nutrition have steadily moved protein recommendations upward. For active adults and those trying to improve body composition, daily intakes in the 1.6–2.2 g/kg range consistently outperform lower intakes (International Society of Sports Nutrition and American College of Sports Medicine). For older adults, intakes around 1.2–1.5 g/kg are repeatedly associated with better muscle maintenance, strength, and functional capacity (European Society for Clinical Nutrition and Metabolism, the PROT-AGE Study Group, and the Society for Sarcopenia, Cachexia, and Wasting Disease).

Meta-analyses in overweight and obese populations show the same thing from a different angle: once protein intake reaches roughly 1.3 g/kg or higher, fat loss improves and lean mass is better preserved compared to lower-protein diets. Cardiometabolic markers often improve as well—waist circumference, triglycerides, blood pressure, fasting insulin—along with increases in satiety that make diets easier to stick to.

What’s especially telling is what happens at the extremes.

In one tightly controlled metabolic ward study, participants were overfed by about 40% above maintenance calories while consuming very different protein intakes. Everyone gained fat. But only the higher-protein groups gained lean mass—around six to seven pounds. The group eating near the RDA lost lean mass despite being in a calorie surplus.

That finding matters because it removes a common excuse.

If 0.7–0.8 g/kg isn’t enough to preserve lean mass even when calories are abundant, it’s certainly not enough when someone is dieting, aging, sedentary, or under metabolic stress.

Taken together, this is why weight management data became such a central pillar in the updated guidance. It gives us observable, repeatable outcomes, and reflects real-world conditions.

And it consistently shows that higher protein intakes shift weight loss toward fat, protect muscle, and improve adherence—exactly the outcomes most adults actually care about.

The “Ounce-Equivalent” Problem: Plant and Animal Proteins Aren’t Interchangeable

The old dietary framework relied on “ounce equivalents” to suggest that very different foods could be swapped one-for-one. On paper, it looked something like this:

  • 1 ounce of chicken
  • ¼ cup of beans
  • ½ ounce of nuts

All treated as nutritionally interchangeable.

Layman’s point is simple: they aren’t. They don’t deliver the same amount of protein. They don’t deliver the same amino acid profile. And they don’t deliver the same usable signal to muscle and metabolism.

When researchers actually test these “equivalent” portions, the differences are stark. The same ounce-equivalent of pork or eggs produces several-fold higher levels of essential amino acids in the bloodstream than beans or nuts. That matters because essential amino acids are the limiting factor. Your body can’t make them, and they’re the ones that drive muscle protein synthesis, tissue repair, and metabolic function.

Leucine, in particular, acts like a trigger. If you don’t hit a sufficient leucine threshold at a meal, muscle protein synthesis simply doesn’t ramp up to the same degree no matter how many total calories you consumed.

This shows up even more clearly when you look at net protein balance, which reflects how much protein your body actually retained after synthesis and breakdown are accounted for. Animal-based protein sources consistently produce much higher net protein balance than plant-based sources, even when calories are matched. Mixed nuts, in particular, perform dramatically worse by comparison.

None of this means plant-based diets are “bad.” It means the equivalency model is bad.

When someone relies heavily on plant proteins, the tradeoffs tend to show up in predictable ways:

  • you need more total food volume to hit the same amino acid targets
  • you usually take on more carbohydrate load, especially from legumes
  • and if the diet isn’t planned carefully, the risk of specific nutrient shortfalls goes up

That doesn’t make the approach wrong. It just makes it more demanding.

The real issue is pretending these foods can be swapped 1:1 without consequences. That assumption quietly pushes people toward lower effective protein intake, weaker anabolic signaling, and poorer muscle maintenance, especially as they age.

If someone chooses vegetarian or plant-forward eating, the system should reflect reality: portions need to be larger, protein targets need to be higher, and food selection needs to be more intentional.

Once you stop pretending all proteins behave the same, the confusion disappears—and people can make informed choices instead of accidentally under-fueling the tissues that matter most.

Saturated Fat: The Conversation Is Finally Getting Less Stupid

Layman makes a point that feels almost embarrassingly obvious once you hear it: if saturated fat were truly dangerous at a specific level, we should be able to name that level in grams.

That’s how we treat most biologically meaningful exposures. Sodium. Alcohol. Certain micronutrients. We don’t talk about them as vague percentages of calories. We talk about actual amounts.

Saturated fat never got that treatment.

Instead, we’ve lived for decades with the “less than 10% of calories” rule, which sounds precise but creates bizarre outcomes in practice. Foods with very small absolute amounts of saturated fat get flagged as problematic, while ultra-processed foods skate by because the math works out on paper.

When researchers step back and look at real outcomes, the story gets far less dramatic. Large reviews of observational data haven’t shown consistently strong associations between saturated fat intake and heart disease, stroke, or overall cardiovascular risk. And when randomized controlled trials look at hard endpoints—heart attacks or death—the results are similarly underwhelming.

In trials where saturated fat was reduced, there were no meaningful differences in cardiovascular mortality, all-cause mortality, or major cardiac events. Some analyses suggest modest benefits when saturated fat is replaced with certain polyunsaturated fats, but even that signal depends heavily on what replaces it. Replacing saturated fat with a mix of omega-3 and omega-6 fats sometimes looks protective. Replacing it primarily with omega-6 fats often doesn’t, and in some cases trends the wrong direction.

That inconsistency is a clue.

Many of these studies didn’t isolate saturated fat at all. They bundled it with other dietary changes: less sugar, fewer trans fats, more fish, more vegetables, fewer processed foods. When trials are stripped down to minimize those confounders, replacing saturated fat, especially from whole foods, with primarily omega-6 seed oils shows little to no benefit for heart disease risk.

Which brings us to the real shift happening in the guidelines. Even though the 10% ceiling hasn’t been formally removed, the practical message has changed in a meaningful way:

  • stop demonizing fat as a category
  • emphasize healthy fats from whole foods
  • and target the actual sources of excess saturated fat in the modern diet

Those sources aren’t eggs or steak. They’re baked goods, pastries, desserts, and ultra-processed foods built from refined flour, sugar, and industrial fats. That distinction matters.

An egg or a serving of meat may technically contain saturated fat, but it also comes packaged with protein, micronutrients, and high satiety. A donut delivers saturated fat in a completely different metabolic context, alongside refined carbs and negligible nutrient value.

Treating those as equivalent was never biologically defensible.

Layman’s position isn’t that saturated fat is magical or risk-free in infinite amounts. It’s that the conversation needs to grow up. Context matters. Food form matters. Replacement matters. And scaring people away from nutrient-dense foods because of a percentage-based rule was never a smart public health strategy.

This shift doesn’t solve everything, but it does remove a lot of unnecessary fear. And that alone is a major cultural correction.

Carbohydrates: Tolerance Is Real, and It’s Tied to Muscle

This is one of the most useful frames Layman offers, because it sidesteps the tired “carbs good vs. carbs bad” argument entirely. Carbohydrates aren’t inherently problematic. They’re conditional.

What he’s really describing is carbohydrate tolerance: the amount of carbohydrate your body can handle well before it starts spilling over into problems like fat gain, elevated insulin, and poor metabolic flexibility. That tolerance isn’t fixed. It’s largely determined by how much metabolically active tissue you have and how often you use it.

In plain terms: muscle is your primary carbohydrate sink.

When you eat carbohydrates, they’re either stored as glycogen in muscle and liver, burned for energy, or (when capacity is exceeded) shunted toward fat storage. If you have more muscle and you regularly contract it through physical activity, your capacity to “handle” carbs is higher. If you don’t, that ceiling is much lower.

That’s where the modern mismatch shows up.

Many people today consume on the order of 250–300 grams of carbohydrate per day, but their daily movement looks nothing like what that intake would require. Little resistance training. Minimal walking. Long stretches of sitting. In that context, carbs aren’t fueling work—they’re piling up in a system with nowhere productive to put them.

That doesn’t mean carbohydrates are the enemy. It means chronic energy surplus is.

When carbs are eaten in amounts that match energy expenditure, especially when paired with sufficient protein and muscle-stimulating activity, they perform exactly as intended. They support training, replenish glycogen, and help regulate hormones like thyroid and leptin. Problems arise when intake stays high while muscle use stays low.

What’s interesting is that the new guidelines reflect this reality without ever saying “low-carb.”

Instead of pushing carbohydrates as the base of the diet, they quietly shift the structure:

  • fewer total grain servings
  • more emphasis on whole, minimally processed foods
  • carbohydrates framed as an energy source to be matched to needs, not a default filler

That’s a very different philosophy from the old pyramid, where carbs formed the foundation and protein was an afterthought.

Seen through a muscle-centric lens, the message is simple: carbohydrates work best when they’re earned.

If you’re active, training, and carrying a decent amount of muscle, your tolerance is higher. If you’re sedentary and under-muscled, the same intake can quickly become a problem, not because carbs are toxic, but because the system is underbuilt.

Layman’s framing brings responsibility back to physiology instead of ideology. Build muscle. Use it. Then decide how many carbohydrates make sense for you.

Practical Implementation: What This Looks Like in Real Life

Let’s make this simple. If you do nothing else, do this:

1) Make a protein decision first

Before you think about sides, snacks, or meal timing, decide the protein: eggs, yogurt, meat, fish, whey, tofu/tempeh, legumes—whatever your choice is.

That decision sets the nutrient density of the meal, influences satiety, and determines how much “room” you have for fats and carbs.

2) Hit a real protein dose at your first meal (especially as you age)

Distribution matters more as you get older because of anabolic resistance. If you’re young, total daily intake matters most. If you’re older (or dieting, stressed, sedentary, or on appetite-suppressing meds), the per-meal dose becomes more relevant.

A practical target for many adults is 30–50 grams of protein in the first meal, depending on body size.

3) Don’t obsess over perfect distribution, avoid extreme inefficiency

There’s likely a ceiling where you stop getting extra benefit from piling more protein into one meal. You don’t need a comically massive single sitting. Focus on 2–3 solid protein meals most days, not constant grazing.

4) Let carbs be earned, not assumed

Carbs work best when they match activity. If you’re not training or moving much, big carb loads tend to act like a tax on your metabolism. So instead of asking, “How many carbs am I allowed?” Ask: “What’s my activity level actually justify?”

Action Checklist
  • Start with protein at every meal (don’t tack it on last)
  • Aim for 1.2–1.6 g/kg/day if your goal is strength, leanness, and metabolic health
  • Get 30–50g protein at your first meal, especially if you’re over 35
  • Favor whole, nutrient-dense protein foods (and plan carefully if you’re mostly plant-based)
  • Treat carbs like fuel, match them to activity and tolerance

Stop fearing natural fats from whole foods more than ultra-processed baked goods

Evy Poumpouras

Evy Poumpouras is a multi-platform journalist, host, and exclusive contributor to NBC across all their news platforms, covering national security, law enforcement, and crime. Evy’s book, BECOMING BULLETPROOF, was released by Simon & Schuster in 2020 and covers a wide range of topics, including personal protection, behavioral analysis, situational awareness, and how to live life fearlessly. Outside of her role as a journalist, Evy is a TEDx speaker whose expertise is sought worldwide.

 Dr. Susan Peirce Thompson

Susan Peirce Thompson, Ph.D. is a faculty member in brain and cognitive sciences at the University of Rochester, a multiple New York Times bestselling author, and a keynote speaker on how the brain supports human flourishing. In 2014, she founded Bright Line Eating, a worldwide movement dedicated to helping people achieve permanent weight loss maintenance. Over 115,000 people from more than 100 countries have taken her courses and you can find her online at BrightLineEating.com or SusanPeirceThompson.com.

Dr. Mark Hyman

Mark Hyman, MD, has devoted his life to helping others discover optimal health and address the root causes of chronic disease through the power of Functional Medicine. Dr. Hyman is a practicing family physician and an internationally recognized leader, speaker, educator, and advocate in the field of Functional Medicine. He is a co-founder and the Chief Medical Officer of Function Health, founder and Director of The UltraWellness Center, founder of Cleveland Clinic Center for Functional Medicine and Board Member for The Institute of Functional Medicine.

He is the founder and chairman of the Food Fix Campaign, dedicated to transforming our food and agriculture system through policy. Dr. Hyman is also the host of one of the leading health podcasts, The Dr. Hyman Show, with 300+ million downloads and a fifteen-time New York Times best-selling author. He is a regular medical contributor to several television shows and networks, including CBS This Morning, Today, Good Morning America, The View, Fox and CNN.


Jeff Cavalier

Jeff Cavalier is a fitness guru, social media star, personal trainer, and former head physical therapist of the New York Mets (professional baseball team). Jeff earned a Bachelor of Science in Physioneurobiology/Premedicine and a Master's degree in Physical Therapy from the University of Connecticut. He is a Certified Strength and Conditioning Specialist (CSCS) by the National Strength and Conditioning Association (NSCA). Jeff served as both the Head Physical Therapist and Assistant Strength Coach for the New York Mets during the National League East Championship 2006, 2007, and 2008 seasons. During this time, he coached some of the game’s most accomplished players, including future Hall of Fame pitchers Tom Glavine and Pedro Martinez, and perennial all-stars Carlos Delgado, Carlos Beltran, David Wright, Jose Reyes, and Billy Wagner, to name just a few. In addition to physiotherapy and training, Jeff is an author and lecturer speaking on topics such as baseball injury prevention, sport-specific conditioning, sports training, and injury rehabilitation and prevention. Jeff founded ATHLEAN-X Training System to share methods and techniques used by some of the greatest athletes to forge explosive and strong physiques. This is a science-based training system allowing anyone to get the same results as professional athletes.

Sal Di Stefano

Sal Di Stefano’s passion for fitness began when he picked up his first barbell at 13 years old. Any other teenager would have done a set of curls, but legend has it, Sal did squats. He was always different like that – and it wasn’t long before everyone would notice.

At age 18, Sal started working as a personal trainer, becoming the youngest general manager at 24 Hour Fitness by 19 years old. Not long after, he opened his own studio. Its reputation and success proved he was more than a personal trainer, but also a gifted businessman. And it was this entrepreneurial spirit that guided Sal to where we see him today.

He is the voice of Mind Pump, a published author, and one of the most trusted and respected faces in the fitness industry. Sal is an indispensable podcast host: the one who summarizes research when Justin and Adam trip over scientific words, the proverbial guinea pig when there’s a new peptide, and the conductor trying his best to keep conversation on track when we all know it’s headed off the rails.

Michelle Shapiro

Michelle Shapiro is an integrative/ functional Registered Dietitian in NYC who has, over the past decade, helped thousands of clients reverse their anxiety, heal long-standing gut and complex immune issues, and approach their weight in a loving way. Michelle has a virtual private practice with seven nutritionists who help clients work one-on-one towards these goals. She is the host of the Quiet the Diet Podcast, where she helps listeners bridge the gap between body positivity and functional nutrition.

Massy Arias

Massy Arias is a certified health and wellness coach, trainer, and entrepreneur. She is the founder of her own fitness and wellness brand, TRU Training and TRU Supplements. Through a transformative approach that unites purposeful movement with tools for mental and emotional strength, Massy inspires people to reclaim their power from the inside out. Her journey of overcoming personal obstacles and taking control of her life has shaped her into a leader whose knowledge, resilience, and authenticity resonate with people of all ages and backgrounds. Born in the Dominican Republic, Massy is bilingual and connects with her international community in both English and Spanish. She is a proud mother to her daughter, Indi, and currently serves as an athlete for the global brand Adidas, continuing to lead by example and inspire millions worldwide.

Jeff Cavalier

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Heidi Somers

Heidi Somers is an entrepreneur, creator, and coach who has dedicated the last decade to helping millions of women transform their bodies, their confidence, and their lives.

Originally studying biology to become a doctor, Heidi discovered her real calling after experiencing her own fitness and mindset transformation. What started with sharing simple tips online grew into two globally recognized brands: Buffbunny Collection, a leading women’s activewear company, and Grounds, a fitness app built to give women the tools, education, and community they deserve.

Alan Argon

Alan Aragon is a nutrition researcher and educator with over 30 years of success in the field. He is known as one of the most influential figures in the fitness industry’s movement towards evidence-based information. His notable clients include Stone Cold Steve Austin, Derek Fisher, and Pete Sampras. Alan has collaborated on over 30 peer-reviewed publications, and counting. He co-authored Nutrient Timing Revisited, the most-viewed article in the history of the Journal of the International Society of Sports Nutrition (JISSN). He also is the lead author of the ISSN Position Stand on Diets & Body Composition. Alan is the founder and Editor-In-Chief of Alan Aragon's Research Review (AARR), the original and longest-running research review publication in the fitness industry. Alan founded the Fit Advancement Mentorship (FAM), which is a multi-faceted educational hub for fitness professionals and enthusiasts.

Shade Zahrai

Dr. Shadé Zahrai is a behavioral researcher, award-winning peak performance educator, and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan, and McKinsey. Named one of LinkedIn’s Top Voices for career development, Shadé has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views, and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance.

Jocko Willink

Jocko Willink is a decorated retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestsellers Extreme Ownership: How U.S. Navy SEALs Lead and Win and The Dichotomy of Leadership, and host of the top-rated Jocko Podcast. He is the co-founder and Chief Executive Officer of Echelon Front, a premier leadership consulting firm; the founder of Jocko Fuel, a performance nutrition and lifestyle company committed to clean, uncompromising quality; and the co-founder of Origin USA, a Made in America company producing apparel, boots, and gear. Across his ventures, Jocko serves as an instructor, speaker, executive coach, and strategic advisor.

Jocko spent 20 years in the SEAL Teams, serving in both enlisted and officer roles before rising to command SEAL Team Three’s Task Unit Bruiser during the Battle of Ramadi. There, he led combat operations that supported the U.S. Army’s 1st Armored Division “Ready First” Brigade in bringing stability to one of the most violent regions in Iraq. Task Unit Bruiser became the most highly decorated Special Operations unit of the Iraq War.

Following his combat deployments, Jocko served as Officer-in-Charge of training for all West Coast SEAL Teams, where he spearheaded the development of leadership training and personally mentored the next generation of SEAL leaders. His career awards include the Silver Star, the Bronze Star, and numerous other personal and unit commendations.

Since retiring from the Navy in 2010, Jocko has dedicated himself to sharing the leadership principles forged in combat to help leaders in business, government, education, and non-profits win on their own battlefields. He built Jocko Fuel after discovering harmful levels of heavy metals in a supplement he and his family once used daily, committing to a standard of only what you need—none of what you don’t. Through Origin USA, he champions American manufacturing, producing world-class apparel and gear entirely in the U.S.

Michelle Shapiro

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Layne Norton

As a self-proclaimed nerd who lifts heavy things, Layne completed his PhD in Nutritional Sciences with honors from the University of Illinois in 2010. His competitive athletic career highlights include four USA Powerlifting National titles (93kg weight class), most recently winning gold at the 2024 International Powerlifting Federations M1 World Championship (93kg) and setting a new M1 world record deadlift at 328kg. Layne helped popularize flexible dieting and online nutrition coaching using evidence-based methods, coaching over 1700 clients. In recent years, Layne has focused on ways to share his knowledge with people on a wider scale, including building a coaching team, writing books, developing a nutrition coaching app and educational courses, and launching Outwork Nutrition, an evidence-based supplement company. Layne’s passion is helping others achieve their goals through education and hard work.

Arthur Brooks

Arthur Brooks is a professor at the Harvard Kennedy School and the Harvard Business School, where he teaches courses on leadership and happiness. He is also the host of the weekly podcast “Office Hours with Arthur Brooks,” and a columnist at The Atlantic, where he writes the popular weekly “How to Build a Life” column.

Brooks is the author of 15 books, including the #1 New York Times bestsellers, Build the Life You Want, co-authored with Oprah Winfrey, and From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life. His next book, The Meaning of Your Life: Finding Purpose in an Age of Emptiness, will be released on March 31, 2026.

Brooks is one of the world’s leading experts on the science of human happiness, appearing in the media and traveling the world to teach people in private companies, universities, public agencies, and faith communities how they can live happier lives and bring greater well-being to others.

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