Saturated Fat, Seed Oils, and the Cholesterol Conversation We Should Actually Be Having

Few nutrition topics create more confusion than fat and cholesterol. One person says saturated fat is dangerous. Another says LDL cholesterol does not matter. Someone else says seed oils are inflammatory poison. Then someone points to olive oil, omega-3s, carnivore diets, Mediterranean diets, keto diets, cholesterol numbers, ApoB, Lp(a), and suddenly the average person has no idea what to believe.

That is why this conversation with Dr. Kevin Maki is so valuable.

Dr. Maki is the former president of the National Lipid Association and currently serves as co-editor-in-chief of the Journal of Clinical Lipidology. He has spent decades studying lipids, fatty acids, diet, and cardiovascular risk. And what he brings to the conversation is something that is badly needed right now: precision.

Not fear. Not ideology. Not tribal nutrition warfare. Precision.

The truth is that LDL matters. Saturated fat matters. The food matrix matters. Genetics matter. Inflammation, blood pressure, insulin resistance, kidney health, smoking, and family history all matter too. Cardiovascular risk is not one number, one food, or one villain. It is a system.

And if we want to make better decisions, we have to stop flattening that system into slogans.

LDL cholesterol matters, but it is not the whole story

One of the most important parts of this conversation is that Dr. Maki does not dismiss LDL cholesterol. He also does not treat it as the only thing that matters.

That balance is almost always what’s missing from this topic.

The evidence that LDL plays a causal role in atherosclerotic cardiovascular disease is very strong. In 2017, the European Atherosclerosis Society reviewed genetic studies, Mendelian randomization studies, prospective cohort studies, and randomized clinical trials and concluded that LDL is directly involved in the ASCVD process. This report also emphasized that LDL risk is cumulative, meaning that risk is a question of exposure over time.

This does not mean everyone needs to panic over a single lipid panel. It means LDL should be understood as one form of long-term cardiovascular exposure. If LDL particles are circulating at higher levels for years or decades, more of those particles have the opportunity to enter the artery wall, become retained, and contribute to the slow development of plaque.

The 2020 EAS consensus statement walks through this biology in detail, showing how LDL and other ApoB-containing particles cross the endothelium, become trapped in the arterial wall, and help drive foam cell formation, inflammation, plaque growth, and eventually plaque rupture or erosion.

That is why randomized trials consistently show that lowering LDL reduces risk. The Cholesterol Treatment Trialists’ Collaboration found that each 1 mmol/L reduction in LDL cholesterol, which is about 39 mg/dL, reduced major vascular events by roughly one-fifth in those at a low risk of CVD. A later JAMA meta-analysis found a similar pattern across multiple types of LDL-lowering therapies, not just statins. The more LDL was lowered by proven mechanisms, the more cardiovascular risk declined.

So no, LDL does not “not matter.”

But LDL is not the whole risk profile.

That is the point Dr. Maki keeps returning to. Cardiovascular disease is not caused by one number in isolation. A person’s risk is shaped by family history, blood pressure, smoking, insulin resistance, inflammation, kidney function, coagulation, HDL, triglycerides, Lp(a), ApoB, and whether plaque has already begun to accumulate.

Dr. Maki uses his “FLASH-GLICK” framework to make this point: LDL is one major piece of the risk equation, but it has to be interpreted alongside the rest of the system.

A young, metabolically healthy person with an LDL of 110 and no other major risk factors is not in the same category as someone with an LDL of 110 plus high blood pressure, insulin resistance, elevated Lp(a), chronic inflammation, kidney disease, and evidence of coronary plaque. The LDL number may be the same. The biology is not.

This is also why ApoB is becoming such an important part of the discussion. LDL-C tells us how much cholesterol is being carried inside LDL particles. ApoB gives us a better estimate of the number of atherogenic particles, because each LDL particle, remnant particle, and Lp(a) particle carries one ApoB molecule. In other words, ApoB helps answer a slightly different question: how many potentially plaque-forming particles are circulating?

That can matter clinically because two people can have the same LDL-C but different ApoB. A large UK Biobank analysis found that ApoB varies widely at the same LDL-C level, and when ApoB and LDL-C disagree, ApoB more closely tracks cardiovascular risk.

Lp(a) adds another layer. Unlike LDL, Lp(a) is mostly genetically determined. You do not meaningfully lower it with diet and exercise. The 2022 EAS consensus statement concluded that elevated Lp(a) is a causal risk factor for ASCVD and aortic valve stenosis, and recommends measuring it at least once in adulthood.

So the practical takeaway is not “LDL is everything.” The better takeaway is that LDL matters because ApoB-containing particles help drive plaque formation, but cardiovascular risk is still a full-body, full-context problem.

That is the more adult conversation. It gives LDL the seriousness it deserves without turning it into a single-number religion.

Saturated fat is not magic, poison, or meaningless

Once LDL enters the conversation, saturated fat usually follows right behind it. And this is where nutrition advice often becomes too simplistic.

The standard message has been repeated for decades: saturated fat raises LDL cholesterol, LDL cholesterol raises heart disease risk, therefore saturated fat should be kept as low as possible. There is truth in that chain, but it is not the whole story.

Controlled feeding studies do show that saturated fats can raise LDL cholesterol, especially when they replace unsaturated fats. A major meta-analysis of 60 controlled trials found that replacing saturated fat with unsaturated fat improves lipid markers, while replacing saturated fat with carbohydrate does not produce the same effect and may raise triglycerides.

So yes, the replacement matters. Swapping butter for olive oil is not the same as swapping steak for pretzels. Saturated fat does not exist in isolation. It exists inside a whole diet, inside a person with a specific lipid profile, metabolic state, family history, and total cardiovascular risk burden.

The clinical outcome data are also more nuanced than the public message suggests. The 2020 Cochrane review found that reducing saturated fat intake lowered combined cardiovascular events, but had little or no effect on all-cause mortality or cardiovascular mortality. That means the benefit appears modest, outcome-specific, and highly dependent on what replaces it.

Observational data show the same complexity. A large systematic review found that saturated fat intake was not clearly associated with all-cause mortality, cardiovascular disease, coronary heart disease, stroke, or type 2 diabetes, though the authors emphasized that the evidence was heterogeneous and limited by methodology. In contrast, industrial trans fats showed a much clearer association with harm.

This is why food-based thinking matters. The health effects of saturated fat cannot be predicted simply by counting grams of saturated fat, because the food matrix matters. Cheese is not butter. Yogurt is not processed meat. Beef is not a packaged pastry. These foods may contain saturated fat, but they come with different proteins, minerals, fermentation products, sodium levels, processing methods, and metabolic effects.

So the better question is not, “Is saturated fat good or bad?”

The better question is: for this person, in this dietary pattern, with this lipid profile and this risk level, does reducing saturated fat meaningfully improve their overall cardiovascular risk?

For someone with elevated ApoB, high LDL-C, insulin resistance, coronary plaque, or a strong family history of premature cardiovascular disease, it may make sense to reduce saturated fat and replace it with foods rich in unsaturated fats, like olive oil, avocado, nuts, seeds, and fatty fish. That is a targeted intervention.

But for someone to fear nutrient-dense foods simply because they contain saturated fat is not the level of thinking this conversation requires. Focus on the whole diet. Prioritize high-quality protein, fiber-rich plants, minimally processed foods, and healthy fats.

Seed oils are not the villain they have been made out to be

The seed oil conversation has become one of the loudest and most toxic debates in nutrition, and like most loud debates, it is often too simplistic.

One side acts as if seed oils are uniquely toxic and should be eliminated from the diet entirely. The other side acts as if there is nothing to discuss because linoleic acid can lower LDL cholesterol. The more honest answer sits somewhere in the middle.

From a cardiovascular standpoint, replacing saturated fat with polyunsaturated fats can improve LDL-related risk markers. That is part of why seed oils became so widely recommended in the first place. But the clinical outcome data are not as clean as the lipid data. A Cochrane review on omega-6 fats found that increasing omega-6 intake made little or no difference to cardiovascular deaths or total cardiovascular events, though it may reduce myocardial infarction risk, with the authors noting limitations in the evidence quality.

So the question is not simply, “Are seed oils good or bad?”

The better question is: what are they replacing, and what kind of diet are they part of?

If soybean oil replaces butter in someone with elevated LDL or ApoB, that may improve certain lipid markers. But if seed oils are mostly coming from fried foods, packaged snacks, fast food, and ultra-processed calories, then we are no longer talking about a clean comparison between fats. We are talking about an entire dietary pattern.

That distinction matters. Most people do not overconsume seed oils by pouring a tablespoon of canola oil into a homemade meal. They consume them inside foods designed to be easy to overeat. So while the evidence does not support treating seed oils as poison, it also does not mean we should ignore the food environment they often travel in.

Do not build your diet around fear, but do build it around quality. Use fats intentionally. Prioritize whole foods. Favor olive oil, avocado oil, nuts, seeds, fatty fish, and minimally processed sources of fat. And when seed oils show up mostly through ultra-processed foods, the problem is not just the oil. It is the whole package.

Omega-3 status may be one of the most overlooked markers

If seed oils get too much fear, omega-3 status probably gets too little attention. This is one of the more useful places to shift the conversation. Instead of obsessing only over what fats to avoid, we should also ask what fats people are missing.

EPA and DHA, the long-chain omega-3 fats found in fatty fish and fish oil, play important roles in cardiovascular physiology, triglyceride metabolism, inflammation signaling, and cell membrane function. The omega-3 index, which reflects EPA and DHA levels in red blood cell membranes, has been proposed as a meaningful marker of long-term omega-3 status, with early research linking higher levels to lower coronary heart disease mortality risk.

That point becomes especially relevant when people assume flax, chia, or walnuts are the same as fish. They are not. Those plant foods provide alpha-linolenic acid, or ALA, which the body can convert into EPA and DHA, but that conversion is limited and influenced by factors like sex, genetics, and background fatty acid intake. Human tracer studies often find DHA conversion from ALA to be very low, commonly under 1% of the oral ALA dose.

So the stronger message is not “eat less omega-6 at all costs.” It is to make sure you are getting enough EPA and DHA. That can come from fatty fish like salmon, sardines, anchovies, trout, and mackerel. It can also come from high-quality fish oil or algae-based DHA/EPA for people who do not eat fish.

The bigger point is that fat quality is not just about restriction. It is about balance, replacement, and status. And for many people, the most actionable move may not be panicking over seed oils. It may be eating more fatty fish, checking omega-3 status when appropriate, and building a diet where fats come from foods that actually support health.

Exercise is a lipid intervention too

One of the most important parts of cardiovascular prevention is not found in a supplement bottle or a single dietary rule. It is movement.

Dr. Maki describes exercise as something that improves many risk factors a little bit at a time. That may sound underwhelming, but it is actually powerful. A small improvement in insulin sensitivity, a small improvement in triglycerides, a small improvement in HDL cholesterol, a small improvement in blood pressure, and a small improvement in inflammation can add up to a meaningful shift in risk.

One of the clearest effects of exercise is on insulin sensitivity. After a bout of exercise, insulin sensitivity improves for roughly 48 hours. Dr. Maki compares exercise to a medication that takes 30 minutes to swallow. If you stop taking your blood pressure medication, your blood pressure goes back up. If you stop exercising, your insulin sensitivity worsens.

That is a perfect analogy.

Exercise is not something you “complete.” It is a recurring signal your body needs.

From a lipid standpoint, exercise tends to improve triglyceride clearance. When triglycerides go down, HDL cholesterol often goes up. This is one reason exercise has such a consistent relationship with better cardiometabolic health.

And importantly, Dr. Maki points out that resistance training has historically been the ignored stepchild of exercise science, but that is changing.

Cardiovascular disease prevention has long focused on aerobic exercise, and aerobic exercise is absolutely valuable. But muscle is a metabolic organ. Resistance training improves glucose disposal, supports insulin sensitivity, protects function, and helps preserve the physical capacity that determines how people age.

The future of prevention will not be cardio versus lifting. It will be both.

The future of prevention is better measurement

One of the most interesting parts of the conversation comes near the end, when Dr. Maki discusses artificial intelligence and medical imaging.

Right now, medicine often waits until disease is advanced before acting. But AI may help make imaging cheaper, faster, and more precise. That could transform preventive medicine by allowing clinicians to track early atherosclerosis, muscle loss, sarcopenia risk, and other structural changes long before they become obvious clinical problems.

Someone may have risk factors but no visible disease yet. Someone else may have only moderate risk factors but already have plaque. Someone may appear healthy by body weight but be losing muscle or accumulating visceral fat. Better imaging could help personalize care far more effectively than relying on population averages alone.

That is where medicine needs to go. Not one-size-fits-all dietary rules. Not treating LDL in isolation. Not dismissing muscle because it does not fit neatly into a standard visit. Not waiting for disease to become obvious before asking better questions.

The goal is to know your risk early, intervene intelligently, and keep the system functioning for as long as possible.

Action checklist

Know your ABCs. Track A1c or other markers of glucose control, blood pressure, and cholesterol, especially LDL cholesterol.

Ask about ApoB. LDL cholesterol is useful, but ApoB may give a better picture of atherogenic particle number, especially if triglycerides are elevated or risk is unclear.

Measure Lp(a) at least once. Lp(a) is largely genetic and can meaningfully modify cardiovascular risk.

Interpret LDL in context. LDL matters, but so do smoking, family history, blood pressure, insulin resistance, inflammation, kidney function, and existing plaque burden.

Do not reduce diet to saturated fat alone. The balance of cholesterol-raising and cholesterol-lowering factors matters more than any single nutrient.

Choose a dietary pattern you can sustain. A healthy diet can include animal protein, seafood, nuts, seeds, legumes, fruits, vegetables, whole grains, and unsaturated fats.

Do not fear seed oils automatically. Human evidence does not support the claim that linoleic acid from seed oils is inherently inflammatory.

Do not confuse seed oils with ultra-processed food. The problem with many processed foods is the total package: calories, refined starches, added sugars, low satiety, and poor nutrient density.

Check omega-3 status if possible. An omega-3 index around 8–11% may be a useful target, and many Americans are below that range.

Eat fatty fish or supplement strategically. Many people need more EPA and DHA than they get from diet alone.

Exercise every couple of days at minimum. Insulin sensitivity improves after exercise, but the effect fades, so consistency matters.

Lift weights. Resistance training is not optional for long-term metabolic health, muscle preservation, and aging well.

Avoid tobacco. Smoking remains one of the most important modifiable cardiovascular risk factors.

Protect sleep and manage stress. Cardiovascular risk is shaped by more than diet and cholesterol.

Stay humble. Nutrition science evolves. The best approach is not ideology. It is testing, tracking, adjusting, and being willing to update your beliefs when better evidence appears.

Evy Poumpouras

Evy Poumpouras is a multi-platform journalist, host, and exclusive contributor to NBC across all their news platforms, covering national security, law enforcement, and crime. Evy’s book, BECOMING BULLETPROOF, was released by Simon & Schuster in 2020 and covers a wide range of topics, including personal protection, behavioral analysis, situational awareness, and how to live life fearlessly. Outside of her role as a journalist, Evy is a TEDx speaker whose expertise is sought worldwide.

 Dr. Susan Peirce Thompson

Susan Peirce Thompson, Ph.D. is a faculty member in brain and cognitive sciences at the University of Rochester, a multiple New York Times bestselling author, and a keynote speaker on how the brain supports human flourishing. In 2014, she founded Bright Line Eating, a worldwide movement dedicated to helping people achieve permanent weight loss maintenance. Over 115,000 people from more than 100 countries have taken her courses and you can find her online at BrightLineEating.com or SusanPeirceThompson.com.

Dr. Mark Hyman

Mark Hyman, MD, has devoted his life to helping others discover optimal health and address the root causes of chronic disease through the power of Functional Medicine. Dr. Hyman is a practicing family physician and an internationally recognized leader, speaker, educator, and advocate in the field of Functional Medicine. He is a co-founder and the Chief Medical Officer of Function Health, founder and Director of The UltraWellness Center, founder of Cleveland Clinic Center for Functional Medicine and Board Member for The Institute of Functional Medicine.

He is the founder and chairman of the Food Fix Campaign, dedicated to transforming our food and agriculture system through policy. Dr. Hyman is also the host of one of the leading health podcasts, The Dr. Hyman Show, with 300+ million downloads and a fifteen-time New York Times best-selling author. He is a regular medical contributor to several television shows and networks, including CBS This Morning, Today, Good Morning America, The View, Fox and CNN.


Jeff Cavalier

Jeff Cavalier is a fitness guru, social media star, personal trainer, and former head physical therapist of the New York Mets (professional baseball team). Jeff earned a Bachelor of Science in Physioneurobiology/Premedicine and a Master's degree in Physical Therapy from the University of Connecticut. He is a Certified Strength and Conditioning Specialist (CSCS) by the National Strength and Conditioning Association (NSCA). Jeff served as both the Head Physical Therapist and Assistant Strength Coach for the New York Mets during the National League East Championship 2006, 2007, and 2008 seasons. During this time, he coached some of the game’s most accomplished players, including future Hall of Fame pitchers Tom Glavine and Pedro Martinez, and perennial all-stars Carlos Delgado, Carlos Beltran, David Wright, Jose Reyes, and Billy Wagner, to name just a few. In addition to physiotherapy and training, Jeff is an author and lecturer speaking on topics such as baseball injury prevention, sport-specific conditioning, sports training, and injury rehabilitation and prevention. Jeff founded ATHLEAN-X Training System to share methods and techniques used by some of the greatest athletes to forge explosive and strong physiques. This is a science-based training system allowing anyone to get the same results as professional athletes.

Sal Di Stefano

Sal Di Stefano’s passion for fitness began when he picked up his first barbell at 13 years old. Any other teenager would have done a set of curls, but legend has it, Sal did squats. He was always different like that – and it wasn’t long before everyone would notice.

At age 18, Sal started working as a personal trainer, becoming the youngest general manager at 24 Hour Fitness by 19 years old. Not long after, he opened his own studio. Its reputation and success proved he was more than a personal trainer, but also a gifted businessman. And it was this entrepreneurial spirit that guided Sal to where we see him today.

He is the voice of Mind Pump, a published author, and one of the most trusted and respected faces in the fitness industry. Sal is an indispensable podcast host: the one who summarizes research when Justin and Adam trip over scientific words, the proverbial guinea pig when there’s a new peptide, and the conductor trying his best to keep conversation on track when we all know it’s headed off the rails.

Michelle Shapiro

Michelle Shapiro is an integrative/ functional Registered Dietitian in NYC who has, over the past decade, helped thousands of clients reverse their anxiety, heal long-standing gut and complex immune issues, and approach their weight in a loving way. Michelle has a virtual private practice with seven nutritionists who help clients work one-on-one towards these goals. She is the host of the Quiet the Diet Podcast, where she helps listeners bridge the gap between body positivity and functional nutrition.

Massy Arias

Massy Arias is a certified health and wellness coach, trainer, and entrepreneur. She is the founder of her own fitness and wellness brand, TRU Training and TRU Supplements. Through a transformative approach that unites purposeful movement with tools for mental and emotional strength, Massy inspires people to reclaim their power from the inside out. Her journey of overcoming personal obstacles and taking control of her life has shaped her into a leader whose knowledge, resilience, and authenticity resonate with people of all ages and backgrounds. Born in the Dominican Republic, Massy is bilingual and connects with her international community in both English and Spanish. She is a proud mother to her daughter, Indi, and currently serves as an athlete for the global brand Adidas, continuing to lead by example and inspire millions worldwide.

Jeff Cavalier

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Heidi Somers

Heidi Somers is an entrepreneur, creator, and coach who has dedicated the last decade to helping millions of women transform their bodies, their confidence, and their lives.

Originally studying biology to become a doctor, Heidi discovered her real calling after experiencing her own fitness and mindset transformation. What started with sharing simple tips online grew into two globally recognized brands: Buffbunny Collection, a leading women’s activewear company, and Grounds, a fitness app built to give women the tools, education, and community they deserve.

Alan Argon

Alan Aragon is a nutrition researcher and educator with over 30 years of success in the field. He is known as one of the most influential figures in the fitness industry’s movement towards evidence-based information. His notable clients include Stone Cold Steve Austin, Derek Fisher, and Pete Sampras. Alan has collaborated on over 30 peer-reviewed publications, and counting. He co-authored Nutrient Timing Revisited, the most-viewed article in the history of the Journal of the International Society of Sports Nutrition (JISSN). He also is the lead author of the ISSN Position Stand on Diets & Body Composition. Alan is the founder and Editor-In-Chief of Alan Aragon's Research Review (AARR), the original and longest-running research review publication in the fitness industry. Alan founded the Fit Advancement Mentorship (FAM), which is a multi-faceted educational hub for fitness professionals and enthusiasts.

Shade Zahrai

Dr. Shadé Zahrai is a behavioral researcher, award-winning peak performance educator, and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan, and McKinsey. Named one of LinkedIn’s Top Voices for career development, Shadé has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views, and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance.

Jocko Willink

Jocko Willink is a decorated retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestsellers Extreme Ownership: How U.S. Navy SEALs Lead and Win and The Dichotomy of Leadership, and host of the top-rated Jocko Podcast. He is the co-founder and Chief Executive Officer of Echelon Front, a premier leadership consulting firm; the founder of Jocko Fuel, a performance nutrition and lifestyle company committed to clean, uncompromising quality; and the co-founder of Origin USA, a Made in America company producing apparel, boots, and gear. Across his ventures, Jocko serves as an instructor, speaker, executive coach, and strategic advisor.

Jocko spent 20 years in the SEAL Teams, serving in both enlisted and officer roles before rising to command SEAL Team Three’s Task Unit Bruiser during the Battle of Ramadi. There, he led combat operations that supported the U.S. Army’s 1st Armored Division “Ready First” Brigade in bringing stability to one of the most violent regions in Iraq. Task Unit Bruiser became the most highly decorated Special Operations unit of the Iraq War.

Following his combat deployments, Jocko served as Officer-in-Charge of training for all West Coast SEAL Teams, where he spearheaded the development of leadership training and personally mentored the next generation of SEAL leaders. His career awards include the Silver Star, the Bronze Star, and numerous other personal and unit commendations.

Since retiring from the Navy in 2010, Jocko has dedicated himself to sharing the leadership principles forged in combat to help leaders in business, government, education, and non-profits win on their own battlefields. He built Jocko Fuel after discovering harmful levels of heavy metals in a supplement he and his family once used daily, committing to a standard of only what you need—none of what you don’t. Through Origin USA, he champions American manufacturing, producing world-class apparel and gear entirely in the U.S.

Michelle Shapiro

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Layne Norton

As a self-proclaimed nerd who lifts heavy things, Layne completed his PhD in Nutritional Sciences with honors from the University of Illinois in 2010. His competitive athletic career highlights include four USA Powerlifting National titles (93kg weight class), most recently winning gold at the 2024 International Powerlifting Federations M1 World Championship (93kg) and setting a new M1 world record deadlift at 328kg. Layne helped popularize flexible dieting and online nutrition coaching using evidence-based methods, coaching over 1700 clients. In recent years, Layne has focused on ways to share his knowledge with people on a wider scale, including building a coaching team, writing books, developing a nutrition coaching app and educational courses, and launching Outwork Nutrition, an evidence-based supplement company. Layne’s passion is helping others achieve their goals through education and hard work.

Arthur Brooks

Arthur Brooks is a professor at the Harvard Kennedy School and the Harvard Business School, where he teaches courses on leadership and happiness. He is also the host of the weekly podcast “Office Hours with Arthur Brooks,” and a columnist at The Atlantic, where he writes the popular weekly “How to Build a Life” column.

Brooks is the author of 15 books, including the #1 New York Times bestsellers, Build the Life You Want, co-authored with Oprah Winfrey, and From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life. His next book, The Meaning of Your Life: Finding Purpose in an Age of Emptiness, will be released on March 31, 2026.

Brooks is one of the world’s leading experts on the science of human happiness, appearing in the media and traveling the world to teach people in private companies, universities, public agencies, and faith communities how they can live happier lives and bring greater well-being to others.

Where can we send your free Lyon Protocol 2.0 Guide?
Marketing by