now playing
How to Change Your Brain: The Science of Behavior | ft. Brian Johnson
Episode 154, duration 1 hr 15 mins
Episode 154
How to Change Your Brain: The Science of Behavior | ft. Brian Johnson
What You’ll Learn:
- Why most behavior change fails—and what the science says works
- The philosophy of Areté: how to close the gap between potential and action
- How ancient stoicism aligns with modern recovery, resilience, and muscle
- Why building muscle is a metaphor (and mechanism) for building character
- The true definition of anti-fragility—and how to train it
Who is Brian Johnson?
Brian Johnson has spent 25 years as both a successful Founder/CEO and Philosopher. As CEO, he set crowdfunding records and sold two major social platforms. As a Philosopher, he created Philosopher’s Notes, wrote the bestselling book Areté: Activate Your Heroic Potential, and designed a scientifically validated protocol blending ancient wisdom with modern science. Featured in the documentary Finding Joe, Brian has trained elite performers worldwide. He lives near Austin with his family, dedicated to Heroic’s mission of achieving global flourishing by 2051.
In this episode, we discuss:
– Why most behavior change fails—and what the science says works
– The philosophy of Areté: how to close the gap between potential and action
– How ancient stoicism aligns with modern recovery, resilience, and muscle
– Why building muscle is a metaphor (and mechanism) for building character
– The true definition of anti-fragility—and how to train it
Thirty-One to Zero: What the Testosterone Gap Means for Women
For decades, the question about testosterone in women was whether it mattered at all. That question is closed. The real question is why the FDA has approved roughly thirty-one testosterone products for men and exactly zero for women. I put that question to Dr. Susan Read More...
The Pentagon’s Testosterone Memo: What It Says, and Why Military Medicine Is Playing Catch Up
The military community is buzzing right now about a recent Department of War memo and so is much of the medical community. Based on the wildly different interpretations, I wanted to have an open and honest conversation about the memo with someone who had the Read More...
The Variable Almost Nobody Trains: Your Autonomic Nervous System, and Why It May Be Aging You
The world, Kristen Holmes told me, quietly splits into two kinds of people: those who can steer their own autonomic nervous system, and those who get steered by it. The first group does not just carry a competitive edge. In her words, they carry a Read More...














