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Learn the foundation of Muscle-Centric Medicine® and discover a new path to health. Reframe your mindset to focus on what you have to gain instead of what you have to lose. This will set you up for lasting weight loss and longevity.
Adopt the Lyon Protocol to build a strong mindset and optimize your health.
Become Forever Strong by embracing challenges, maintaining discipline, staying consistent, and preparing for your weaknesses.
Forever Strong: A New, Science-Based Strategy for Aging Well
Learn how to reboot your metabolism, build strength, and extend your life with this accessible new guidebook that demonstrates the importance of muscle for health and longevity from the founder of the Institute for Muscle-Centric Medicine.
The Mission with Forever Strong:
This book is my life’s work and mission to help you and the world optimize your health and improve your quality of life through my concept of Muscle-Centric Medicine.
Today’s medical paradigm continues to focus on battling a problem like fat rather than preventing a problem by building muscle and prioritizing protein. The fat story is about restriction, and the muscle story is about strength.
What would happen if we got that working model wrong?
Exactly what you would expect, we would spend 50 years trying to correct the wrong problem of obesity. Fifty years without improvement and, in fact, 50 years of people getting fatter and sicker. 73% of adults are overweight or obese. And outside of smoking, obesity is a major leading cause of death.
Why are we still not making progress?
I believe it is because these issues are a muscle problem, not a fat problem.
Together we are going to fix this.
We are not overfat. We are under-muscled.
We’ve been asking the wrong questions and trying to solve the wrong problem of body fat. That changes today.